NYIFT VIRTUAL MEETING
Wednesday, January 17, 2024
4:30 – 6:00 pm Eastern Time
Market Trends and Consumer Habits:
How well do you know the Gen Z consumer and their eating habits?
Lynn Dornblaser, Director of Innovation & Insights -MINTEL
It seems as if everyone is talking about Gen Z. But how well do you know what they think about food and beverages? About the environment and sustainability? About their trust (or lack thereof) of large companies, product claims, and functional foods? This presentation will start with a few words on WHO this population is, and dive into what’s important to them regarding food and beverages.
This virtual presentation will look at the current market influences impacting trends on the whole, and then take a deep dive into the Gen Z consumer, based on the MINTEL databases and proprietary research recently conducted.
ABOUT THE SPEAKER . . . .
Ms. Lynn Dornblaser brings more than 35 years of product trend knowledge to her work at Mintel, which she joined in 1998. She applies her unique perspective on the market and new product development to tailored client research and to extensive public speaking. Prior to joining Mintel, Ms. Dornblaser covered new product trends at several trade magazine publishing companies, as editor and editorial director of publication New Product News. She has been quoted by major US news organizations, including The Wall Street Journal, USA Today, The New York Times, and CNN. In addition, Ms. Dornblaser has also served as keynote lecturer and speaker for numerous industry groups and sales forums. Ms. Dornblaser holds a BS in Journalism from the University of Illinois and has also contributed to a textbook on new product development. She can usually be found in the aisles of a supermarket somewhere in the world.
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