NYIFT DINNER MEETING
Tuesday, January 22, 2019
Networking 5:00 pm | Speaker 6:00 pm | Dinner 7:00 pm
Date: Tuesday, January 22, 2019
Title: Are Label Claims Really Worth It? Are Consumers willing to pay More for a Clean Label?
Speakers: Lynn Dornblaser – Mintel
Venue: High Lawn Pavilion- 1 Crest Dr, West Orange, NJ 07052- Directions
Similar to “natural”, clean label does not have a formal definition. In general, clean eating refers to eating whole, natural, unprocessed foods, and avoiding artificial ingredients and highly processed foods. For some, clean eating can include different types of elimination diets, such as vegan, dairy-free, or gluten-free, and often aligns with what US consumers already consider healthy: natural, freshly made, organic, and preservative-free. Clean label also refers to products with free-from claims, simple ingredients and minimal processing. But are consumers willing to pay more for a clean label and are label claims really worth it?
Join us on Tuesday, January 22, 2019, as Ms. Lynn Dornblaser delves into these questions and more. She will share some research conducted by Mintel that will help us better understand the expectations of consumers, what clean label really means to them, and how much they are willing to pay for clean labels.
Ms. Lynn Dornblaser brings more than 30 years of product trend knowledge to her work at Mintel, which she joined in 1998. She applies her unique perspective on the market and new product development to tailored client research and to extensive public speaking.
Prior to joining Mintel, Ms. Dornblaser covered new product trends at several trade magazine publishing companies, as editor and editorial director of publication New Product News. She has been quoted by major US news organizations, including The Wall Street Journal, USA Today, The New York Times, and CNN. In addition, Ms. Dornblaser has also served as keynote lecturer and speaker for numerous industry groups and sales forums.
Ms. Dornblaser holds a BS in Journalism from the University of Illinois and has also contributed to a textbook on new product development. She can usually be found in the aisles of a supermarket somewhere in the world.
$55 – NY/CNJ IFT Members before 12:00 noon 1/18/19
$60 – NY/CNJ IFT Nonmembers & Members after 12:00 noon 1/18/19
$30 – Students, Unemployed & Retired Members before 12:00 noon 1/18/19
$40 – Students, Unemployed & Retired Members after 12:00 noon 1/18/19
DINNER – TBA
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